The task of this call for proposals was to develop an image for the 30th Heidelberg Symposium on the subject of “balance”.
Freelance Project – Corporate Design
The concept that I developed is based on the idea of a “stand-up man”: Each orange-yellow letter is in a key visual on a semicircle with a very low center of gravity. Even if the letters are knocked/overturned, they will automatically reposition themselves in an upright position due to gravity and thus are always in equilibrium. The swinging of the letters and the visual capture of these movements create exciting shapes and a dynamic key visual that attracts attention. In addition, bright colors give a fresh and friendly impression. The logo I designed, dominated by a lower half circle, is also abstractly linked to the idea of a stand-up man and is perfectly balanced by the symmetrical typographic arrangement.